SUSTAINABILITY - IS DEFINED AS; THE AVOIDANCE OF THE DEPLETION OF NATURAL RESOURCES IN ORDER TO MAINTAIN AN ECOLOGICAL BALANCE.

OUR SUSTAINABILITY VISION

WE ARE COMMITTED TO FOSTERING A BRAND DIRECTED BY THE RESPECT OF OUR PLANET, WITH A SINCERE AND DEEP APPRECIATION FOR THE EARTH WE LIVE ON. AS A FASHION BRAND WE ACKNOWLEDGE THE DAMAGE WE CAN BE RESPONSIBLE FOR ON THIS PLANET AND ARE COMMITTED TO WORKING TOWARDS REDUCING OUR IMPACT.
IT IS THE ISOBEL BADIN MISSION TO CARRY OUT OUR VISION OF BEING A BRAND THAT IS RESPECTFUL TO OUR PLANET AND IT'S PEOPLE.
PRODUCT (HIGH QUALITY PRODUCTS THAT DELIVER LONGEVITY) ~ PEOPLE (IS ANYONE HARMED IN THE DEVELOPMENT OF THIS PRODUCT) ~ PLANET (HOW DETRIMENTAL IS THIS PRODUCT TO THE ENVIRONMENT)

CARRYING OUT THE VISION - PLANET

WE THINK PLASTIC IS (MOSTLY) UNNECESSARY. 
FROM THE A-Z OF OUR BUSINESS WE ARE DEDICATED TO ABATING THE USE OF, AND ENVIRONMENTAL IMPACTS OF PLASTICS. WE WORK WITH OUR SUPPLY AND PRODUCTION PARTNERS TO COMMUNICATE OUR VISION OF ZERO PLASTIC USE. IN THE INSTANCES THAT PLASTIC CONSUMPTION IS INVOLVED IN OUR BUSINESS (WHICH IS INEVITABLE) WE FOLLOW PROCEDURES TO ENSURE IT DOES NOT FORM A PART OF THE SINGLE USE PLASTIC CYCLE. THESE INSTANCES MAY INCLUDE AND HAVE THE FOLLOWING PROCEDURES:

A) PLASTICS RECEIVED THAT ARE OUT OF OUR CONTROL.
THE PLASTICS ARE KEPT AND REUSED THROUGHOUT THE BUSINESS FOR PURPOSES SUCH AS MATERIAL STORAGE, PAINT CONTAINERS, PRODUCT STORAGE AND PACKAGING. 

B) PLASTICS USED AS A PART OF OUR WORK.
THE USE OF PERSPEX PLASTIC IN VARIOUS ART PIECES WE BELIEVE IS USED AS A VALUED MATERIAL. HERE THIS PLASTIC MATERIAL IS AN INTRINSIC PIECE OF THE ARTWORK IN WHICH IS CREATED TO BE AN EVERLASTING AND LIFETIME PIECE. THIS WE BELIEVE GIVES THE USE OF THE MATERIAL A MEANINGFUL PURPOSE AND A JUSTIFIABLE MEANS. 

OUTSIDE OF THE ABOVE-MENTIONED, WHERE ALL OPTIONS ARE EXPLORED AND THE PLASTICS CANNOT BE REUSED, THEY ARE TAKEN TO OUR LOCAL REDCYCLE DEPOSIT BIN TO ENSURE THEY DO NOT CONTRIBUTE TO LANDFILL OR END UP IN OUR OCEANS AND FIND A MORE SUSTAINABLE MEANS OF DISPOSAL. 

TO AGAIN MINIMISE OUR USE OF PLASTICS, OUR ONLINE ORDERS ARE  POSTED OUT IN 100% COMPOSTABLE NOISSUE MAILER BAGS. THESE BAGS ARE THE PERFECT ALTERNATIVE TO PLASTIC POLY MAILER BAGS PROVIDING AN OPTION THAT IS COMPOSTABLE, PLANT BASED AND DURABLE. 

OUR SIGNATURE FLOWER POWER TIE DYE TEES HAVE BEEN ETHICALLY PRODUCED HERE IN AUSTRALIA, USING AN ORGANIC COTTON WHICH USES LESS WATER THAN A REGULAR COTTON. THE TEES ARE ALL THEN HAND DYED IN OUR BACK YARD USING NO TOXIC DYES, REUSED RUBBER BANDS, COMPOSTABLE BAGS AND MINIMAL WATER. DYING THESE IN -HOUSE ALLOWS US TO MONITOR ALL OF THESE AREAS TO ENSURE THE MOST CONSCIOUS PROCEDURES ARE FOLLOWED. THIS ALSO ALLOWS US TO APPLY A PERSONAL TOUCH. 

TO FURTHER REDUCE OUR FOOTPRINT OUR WORK AND ART STUDIO IS ONLY A 15KM DRIVE FROM OUR HOME HEAD QUARTERS.

REUSE + RE-INVENT 

AS A WHOLE, WE BELIEVE IN USING WHAT WE HAVE AND WHAT IS AVAILABLE TO US BEFORE SOURCING NEW, BY EITHER REUSING OR RE-INVENTING. NOT ONLY IS THIS A CREATIVE OUTLET AND CHALLENGE, IT IS ALSO A WAY WE CAN LESSEN WASTE AND LIMIT THE UNNECESSARY SOURCING OF NEW MATERIALS (AND THE INHERENT ENVIRONMENTAL IMPACT OF DOING SO).

RE-USE
- WE REUSE OLD PACKAGING BOXES, WRAPPING AND BUBBLE WRAP TO LESSEN THE DEMAND ON THE NEW MATERIALS.
- WE ATTEMPT TO SOURCE MATERIALS FROM OUR ARCHIVES BEFORE SOURCING NEW MATERIALS. AS A RESULT YOU MAY ALSO NOTICE A CROSS OVER OF OUR BRANDING AS WE TRANSITION FROM OLD TO NEW, BY USING UP CURRENT TAGS AND LABELS WE HAVE AVAILABLE. 
- OUR HANGERS USED AT OUR HQ ARE ALL UPCYCLED, COLLECTED FROM A LOCAL CLOTHING BOUTIQUE THAT WOULD OTHERWISE END UP IN LANDFILL, AS WELL AS OTHER STORAGE ITEMS SUCH AS DE-HUMIDIFYING SATCHELS. 

RE-INVENT
- WITH THE VISION OF REINVENTING WE ARE WORKING ON THE DEVELOPMENT OF AN UP-CYCLED CATEGORY; WE LOVE FINDING AMAZING VINTAGE FABRICS AND CLOTHING ITEMS AT OUR LOCAL VINTAGE AND CHARITY STORES... STAY TUNED! 

PRODUCT + PEOPLE 

OUR PRODUCT AND PURCHASING PHILOSOPHY WORKS INNATELY AND ETHICALLY WITH THE PLANET AND THE PEOPLE DIRECTLY RELATED TO ITS CREATION. 

THE PHILOSOPHY: BUY WHAT YOU LOVE. PAY WHAT IT'S WORTH. WEAR IT MANY TIMES.  PASS IT ON. 

SMALL RUNS AND LIMITED EDITION: WE PRODUCE NO MORE THAN 40 UNITS (OFTEN LESS) OF ANY APPAREL STYLE IN ANY UNIQUE COLOUR. FOR ACCESSORIES A LIMIT OF 50 UNITS PER COLOUR PER STYLE. ONCE THESE QUANTITIES ARE SOLD OUT, THE ITEMS WILL NOT BE RESTOCKED. THIS CHOICE HAS BEEN MADE AS A SUSTAINABILITY FEATURE OF OUR PRODUCT LINE, TO LIMIT OVERPRODUCTION AND CREATE LONGEVITY AND PERSONAL ATTACHMENT TO OUR PIECES. IT ALSO MEANS YOUR ITEM WILL BE UNIQUE AND COLLECTABLE AND IN SOME CASES ONE OF A KIND. 

MATERIALS: OUR MATERIALS ARE SOURCED FROM NEW AND REMNANT SUPPLIERS (AS WELL AS UP-CYCLED MATERIALS) FROM AUSTRALIAN BUSINESSES. WHILST TRACING THE ORIGIN OF FABRICS HAS IT'S DIFFICULTIES, WE WORK CLOSELY WITH REPUTABLE SUPPLIERS OFFERING PREMIUM PRODUCTS. WE ARE COMMITTED TO THE USE OF INTEGRITY AND QUALITY FABRICS TO IN TURN ENSURE THE QUALITY OF OUR PRODUCTS, AND CUSTOMER SATISFACTION. IF WE ARE USING REMNANT OR VINTAGE FABRICS WE WILL ONLY PRODUCE THE NUMBER OF ITEMS POSSIBLE WITH THE AVAILABLE FABRIC, WHICH MEANS YOUR PURCHASE MAY BE A ONE OFF ITEMS!

TRIMS, FINISHES AND BRANDING: WE ARE CURRENTLY WORKING TO PHASE OUT THE USE OF UNNECESSARY CLASPS AND PINS USED TO ATTACH OUR SWING TAGS AND OUR GARMENT LABELS ARE CREATED USING A COTTON BASE. 

AUSTRALIAN MANUFACTURING: AS AN AUSTRALIAN BRAND WE BELIEVE IN SUPPORTING OUR LOCAL INDUSTRY; AS A RESULT WE MANUFACTURE IN AUSTRALIA FROM REPUTABLE BUSINESSES, AND WITH ETHICAL CERTIFICATION WHERE POSSIBLE. WHILE WE BELIEVE IN PRODUCING LOCAL, SHOULD THE SITUATION ARISE THAT IT IS NOT POSSIBLE FOR US TO DO SO, AND IMPERATIVE THAT WE MUST SOURCE MANUFACTURING FROM AN INTERNATIONAL SUPPLIER, WE WILL ONLY PARTNER WITH OTHER REPUTABLE INTERNATIONAL SUPPLIER THAT MEET OUR BRAND ETHICS AND CRITERIA AND CAN PROVIDE GOVERNMENT CERTIFICATION REGARDING THEIR COMPANY STANDARDS. THIS IS THE ONLY SCENARIO (AFTER MUCH RESEARCH) IN WHICH WE WILL NOT SOURCE OUR MANUFACTURING LOCALLY. 

FURTHERMORE, WE PLEDGE TO ONLY WORK WITH MANUFACTURERS THAT CAN CERTIFY LEGITIMATE LIVING WAGES AND A FAIR WORKING ENVIRONMENT FOR THE VALUED PEOPLE THAT CRAFT OUR PIECES. THE CREATION AND PURCHASING OF OUR CLOTHING SHOULD NOT COME AT THE COST OF A WORKERS COMFORT, WELL BEING OR SAFETY, WHICH MAY OFTEN COME AT A PREMIUM. 

GIVING BACK 

OUR BRAND HAS GIVEN US THE OPPORTUNITY TO DO WHAT WE LOVE AND WITH THAT ALSO THE OPPORTUNITY TO GIVE BACK. WITH THIS WE ARE DEDICATED TO USING WHAT WE DO TO WORK WITH AND SUPPORT THE STREET SWAG PROGRAM. 

AFTER CONSIDERATION AND THOROUGH RESEARCH, WE FEEL PROUD TO SUPPORT STREET SWAG. THEY ARE A WONDERFUL ORGANISATION THAT TRANSPARENTLY ENSURE DONATIONS ARE USED EFFECTIVELY TO FULFIL THEIR GENUINE DESIRE TO HELP THOSE IN NEED. 

WE PLEDGE TO DONATE $2 FROM EVERY ITEM SOLD THROUGH OUR WEBSITE TO THE STREET SWAG CAUSE, AS WE BELIEVE EVERYONE DESERVES A WARM PLACE TO SLEEP THUS PROVIDING SHELTER, SAFETY AND DIGNITY. MONTHLY DONATIONS WILL BE MADE, LETTING YOU KNOW EXACTLY HOW MUCH MONEY IS RAISED AND DONATED. OUR PLEDGED DONATIONS FROM SALES WILL BE DONATED DIRECTLY TO STREET SWAG, OR USED TO PURCHASE SWAGS TO DONATE WITHIN OUR LOCAL COMMUNITY OF NOOSA HEADS AND THE SUNSHINE COAST. 

FURTHERMORE, STREET SWAG SWAGS ARE MANUFACTURED HERE IN AUSTRALIA, AT THE WOODFORD CORRECTION CENTRE IN OUR HOME STATE OF QUEENSLAND. WHILST MANUFACTURING THROUGH THIS MEANS MAY BE LESS COST EFFECTIVE, THE GOOD IT DOES FOR THE COMMUNITY FAR OUT WAYS THE ADDITIONAL OUTLAY OF FUNDS. BY CHOOSING THIS FORM OF MANUFACTURING, IT PROVIDES THE MEN AT THE CORRECTIONAL CENTRE WITH AN OPPORTUNITY TO DEVELOP A GREATER SENSE OF PURPOSE AND CONNECTION, WHILE ALSO ENABLING THEM TO GAIN ACCESS TO TAFE RECOGNISED SKILLS AND CERTIFICATES, SKILLS THEY CAN USE UPON THEIR RELEASE TO OFFER THEM OPPORTUNITIES FOR THEIR FUTURE. 

TO LEARN MORE ABOUT STREET SWAGS AND THE WONDERFUL WORK THEY ARE DOING FOLLOW THE LINK HERE! 

WE ARE ALWAYS LOOKING FOR WAYS TO REDUCE OUR FOOTPRINT AND WE WILL HAVE MORE SUSTAINABILITY NEWS COMING SOON. IF YOU HAVE ANY IDEAS THAT YOU THINK MAY BE HELPFUL FOR US IN IMPROVING OUR SUSTAINABILITY WE WOULD LOVE TO HEAR FROM YOU! WE ARE ALWAYS OPEN TO BEING EDUCATED. PLEASE CONTACT US HERE.